This FastCompany Magazine (one of my favorite magazines by the way) video discusses Voodoo Donuts in Portland, OR as well as Zipcar which are two business who have been able to stand out in a crowded marketplace.
I enjoyed the Inc. Magazine article on Josh James, one of Omniture’s co founders who “says he has no special love for technology. But he has long seen its possibilities. In 1996, he and a college classmate launched a webpage-building service when businesses were just discovering the Internet. Fueled by tens of millions in venture backing, James built Omniture, based in Orem, Utah, into a thriving Web analytics and online marketing company whose software tracks Web traffic for companies such as Toyota, Gap, and JetBlue. James took Omniture public on his 33rd birthday, in 2006. Last October, Adobe purchased the company for $1.8 billion.” >> Read the full article
ChainStoreReaction.com believes “Slavery is a global problem that requires a global solution. We believe that the solution requires consumers and producers to work together. As consumers, we are in essence the last link in the supply chain. By the pure law of physics, we have the leverage to PULL that chain and create a reaction that leads all the way down to the very first link. If we as consumers don’t pull that chain, no one will.
One of the most strategic battlefields of the 21st Century Abolitionist Movement is the marketplace. Everyone has a role to play, and your consumption is a deft weapon, that when used properly, can elicit tangible and viral freedom. We believe one of the most effective penalties you can offer a producer who is not operating with transparency, is to choose a more transparent competitor.
Because we purchase our products in public, we choose to discuss a way forward in this issue, in public. Therefore, we are initiating an open conversation on this site that allows us to voice our demand of SlaveFREE products, and in turn hear what companies are doing on the issue.”
No Response: Letters that have been sent with no response back to Chain Store Reaction from you.
Insufficient: The company has sent back a response that either does not address the issue, is a boiler-plate corporate social responsibility statement, or refuses to fill out any part of our survey.
View Response: The company has responded to your letter and filled out the survey which we have posted for entire community to see.
Thank You: The company has filled out the survey and went out of their way to express their ongoing and future efforts on this issue. We encourage consumers to do send a thank you letter by clicking on companies with this status.
Ted’s Birthday, the latest mission by Improv Everywhere, where 30 people walked into a bar in New York City and threw a birthday party for a random stranger.