Is Digg Still Relevant?...

SmartBlogs.com recently asked if Digg is still relevant.  Below is my comment:

“Great question and I think what you may be asking is “will Digg still remain relevant in the future”. We know it certainly is still relevant today with 40 million visitors, 500 million page views a month, 20,000 daily submissions, 170,000 daily Diggs, and 19,000 daily comments (source: http://gigaom.com/2010/03/11/digg-cassandara/).

I think online news in general still isn’t anywhere as social as consumers of that content want it to be so I still see Digg as very relevant. Other social networks may have more users but many of them are “closed” where Digg for the most part remains “open”. I think Digg is smart by tapping into other social networks to improve its algorithm. I found the revenue portion of the article most interesting. Digg most likely is concerned with the amount of content and data Facebook has to draw upon from their users. Likewise Digg surely wants to get as much information from their users to gain insight in the likes and dislikes of its users so they can serve up and sell very personalized ads.”