A Commercial Interruption

“This summer, some Boston University students thought they were attending a morning lecture by a renowned cultural anthropologist in an advertising class. But the 14 students unknowingly became stars in a new McDonald’s TV commercial for iced and hot coffees, which will begin airing nationwide on Sept. 1. The 30-second ad is similar in concept to those unscripted “Truth’’ national antitobacco ads that surprise people on the street and capture their raw reactions. McDonald’s wanted to use the stunt-style shooting concept to promote its breakfast and McCafe brands: The company used hidden cameras to get real student reactions to people showing up with a variety of McDonald’s coffee options during a long, morning class lecture.”  Source: Boston.com