How rejecting conformity can transform your work from ordinary to extraordinary Mini Cooper's "Not Normal" campaign celebrates the power of breaking free from convention Last week, during a meeting about our 2013 initiatives, I found myself expressing frustration with the tendency to do things "the way they've always been done." This led me to share a Mini Cooper advertisement I'd recently discovered—a video that has since become something of an inspiration for our team. In...
Who Would Want to be Normal?


