The Dancing Gorilla

Can I have your attention for a few minutes? Great, that is exactly what I want to talk about today, getting people's attention! I'd also like to talk about what should happen once you get people's attention. In a meeting a few weeks ago I talked about my "dancing gorilla" experience when I lived in Oregon which I hoped would effectively articulate where most companies are from a communications standpoint and what it takes to...

Dutch Bros Coffee: A Pacific Northwest Treasure Worth Discovering

How a small pushcart business became one of America's most beloved coffee chains If you ever get the chance to visit Dutch Bros Coffee, don't pass it up. What began as a humble pushcart operation in 1992 has evolved into one of America's most beloved drive-through coffee chains with a fiercely loyal following. My personal favorite is "The Kicker" – a delicious breve (espresso with half-and-half) infused with Irish cream syrup that delivers exactly the...

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